A Word About ScriptureStuff Message Design Citations


When I started marketing T-Shirts with Scriptural illustrations, I had to make a determination about how I would cite Scripture on ScriptureStuff products.

I wanted to make sure that someone reading the message design on a ScriptureStuff product could easily go to the Bible and do additional reading if desired. To limit confusion I began adding the Bible translation or version to the Scriptural citation so the reader might better understand what was in my mind when I developed or contracted for the message design. For example, there might be a slight difference in meaning between Hebrews 12:1 KJV and Hebrews 12:1 NLT. I predominantly used the King James Version (KJV), the New International Version (NIV) and New Living Translation (NLT) back then and assumed that members of my niche market were familiar with those acronyms. A lot has changed since then with me going away from including translations or versions then returning back to my original inclination.

To ensure that the Scriptural citation would facilitate further reading I reasoned that each citation should contain a Bible address or location; book, chapter, verse. This would avoid the typical Bible Speak that limits inside information to church members who have picked up the lingo through years of practice and association through church events.

It was not until some time later that I began to notice that not all manufacturers of Bible Verse products followed such rules. Many gave citations with no translation or version mentioned which proved challenging even when the address was correct. Imagine reading the shirt message,

Psalm 1:1 1 Oh, the joys of those who do not follow the advice of the wicked, or stand around with sinners, or join in with mockers. Then turning to Psalms 1:1 in the NIV and reading,1 Blessed is the man who does not walk in the counsel of the wicked or stand in the way of sinners or sit in the seat of mockers. The same general thought, but the NLT, cited first above, is different.

I also began to notice that some, the vast majority, of Bible Verse products manufacturers, took liberties with the addresses when citing books of the Bible ending in "s" when referring to a specific verse. For example Psalm 22:1 rather than Psalms 22:1. I understood what was going on, a kind of short cut when referring to the verse only and not intended for a reading of the entire chapter. But still, there was no book in the Bible titled, Psalm or Proverb. The same manufacturers cited Romans 1:1 rather than Roman 1:1.

Knowing how Beta video tapes, a superior format, lost out to VHS, I still decided that I would continue with a citation of the Bible address, not to be contrary, but to ensure that those outside of the church community could have confidence in speaking of and locating ScriptureStuff message designs in the Bible for additional reading.


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